Marine Recruiting Campaign

Paper Summary:

The paper considers the ethical questions raised by the Marine MySpace.com recruiting campaign. The paper argues that teens may be swayed by the impulsivity encouraged by the virtual media to explore a path they may not be psychologically or even physically capable of undertaking. The paper concedes that desperate times call for desperate measures, but asserts that desperation combined with the Internet could create a potentially ineffective fighting force.

From the Paper:

"Point and click--you're in the Marines, now! While the current marketing campaign to solicit new recruits to the armed forces of America has not deteriorated to the point where the click of a mouse can result in conscription, even the current uses of online soliciting can elicit troubling questions about the ethical nature of modern advertising in the military. Anecdotally, almost every person can think of a poor decision he or she made as the result of the availability and ease of online shopping, and even perhaps some poorly worded personal emails sent that he or she has lived to regret. An expensive pair of shoes or the ruffled feathers of a boyfriend or girlfriend are easier to remedy, however, than the decision to risk one's life by joining the United States Marines."

Sample of Sources Used:

• Borlik, Alicia K. (31 Mar 1999). "Recruitment ads: New strategies, new messages."Defenselink. Retrieved 21 May 2008 at http://www.defenselink.mil/news/newsarticle.aspx?id=41606
• Bronner, Michael. (Sept 2005). "The recruiter's war." Vanity Fair.Retrieved 21 May 2008 at http://www.vanityfair.com/politics/features/2005/09/recruiters200509
• Hendren, John. (27 Jan 2007). "With troop surge, pressure on standards." ABC News.Retrieved 21 May 2008 at http://abcnews.go.com/WNT/Story?id=2828686&page=1
• "Marines use MySpace to recruit." (24 Jul 2006). Retrieved 21 May 2008 atWired. http://www.wired.com/techbiz/media/news/2006/07/71448

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