This paper discusses the Internet's role in political marketing and provides a comparison between the U.S.A. and Germany in this regard.
Written in 2007; 1,985 words; 20 sources; MLA; $ 63.95
Paper Summary:
In this essay, the writer discusses that the differences between the U.S.A. and Germany, as it relates to the use of the Internet for political marketing means, are also rooted in the penetration of web access. The writer points out that the International Telecommunications Union has emphasized that in the U.S.A., Internet's home land, people are allowed a higher access to electronic resources than in Germany. So, in order to catch up with Americans in the e-political field, Germans should first extend online facilities among homes and businesses. The writer concludes that the gap existing between U.S.A and Germany derives from both mentality and logistic reasons. The writer suggests that Germans should take measures aimed at commuting the old perception of the Internet as a fragile environment to a newer one that emphasizes the circumstances of an increasing number of Internet users worldwide.
From the Paper:
"A second issue which is not neglected especially by those parties having limited funds refers to the low costs that a web site's design implies. In order to mark their presence in the cyberspace, politicians resort to specialized companies which strive to create representative sites for their owners. Being given the sharp competition existing on this market as more and more valuable IT professionals emerge, the cost of such services is very low in comparison with that claimed for advertising in broadcast and print media. Moreover, the price is expected to decrease in the near future and therefore transform the cyberspace into the most dreaded rival of the traditional communication means."
"The third aspect which lobbies in favor of the Internet is its interactive potential, capable of building a strong relationship between the candidate and a voter seen as a distinct person and not as a part of a mob with uniform characteristics or attitudes that can be easily led towards a desired destination."
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