Globalization and the Consumer

Paper Summary:

The paper discusses how globalization has brought about consumer power and consumer spending. The paper explains that the information availability, the different choices and the variety of goods and services gives consumers the faculty to make informed decisions on what they want, how they want and when they want. The paper advises that manufacturers, traders, suppliers and service providers would do well to improve quality and standards.

From the Paper:

"Globalization has truly been a buzz word since the late 1900s and is defined as "the increased mobility of goods, services, labor, technology and capital throughout the world (AC Nielsen, 2006)." But in reality, globalization is not something new rather it has been going on throughout the ages. When Papal Bulls where issued in the 1500s dividing the world between the European powers then, the purpose of the journeys of the conquistadores was not only to seek new lands but goods as well that could be traded in the European continent. Therefore, the need was the result of consumer demands. The present globalization trend is no different especially since the availability of goods to consumers became astounding."

Sample of Sources Used:

• AC Nielsen. Globalization: A Canadian Perspective. November 2006. 08 December 2007. <http://www.acnielsen.ca/trends/documents/GlobalizationNov2006-FINALREPT.pdf>.
• International Trade Centre. Globalization Means Consumer Power. 11 October 2007. 08 December 2007. <http://www.intracen.org/DocMan/PRSR10869.pdf>.
• On Information Culture. 2007. 08 December 2007. <http://www.efn.org/~dredmond/PP1.html>.

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