A persuasive essay against the unethical business practice of advertising sex, violence, cigarettes and alcohol to children and adolescents.
Written in 2008; 2,692 words; 10 sources; APA; $ 80.95
Paper Summary:
The paper discusses the unethical practices of advertisers, who use sex, nudity, violence and the positioning of all forms of drugs to
create a higher level of awareness of their products. The paper attempts to illustrate how these advertisers are harming children by introducing them to products that can significantly impair their ability to mature cognitively, emotionally and ethically. The paper contends that these advertisers sacrifice children for financial gain and calls for companies to uphold the moral and ethical responsibility to protect our children.
Outline:
Summary
Sex Sells...Sometimes
Selling Violence, Not Products
Tobacco and Alcohol Advertising Effects Are Lasting
Summary
From the Paper:
"The fundamental business model of advertising is changing drastically as the Internet becomes a much more prevalent communications channel, capable of being specifically targeted to audiences of consumers while also providing the ability to measure the performance of all forms of digital advertising online. This has significantly increased the ability to measure the effectiveness of advertising that includes mention of sex, violent acts, and the use of drugs including cigarettes and alcohol. Traditional advertising on the one hand does not offer these levels of advertising effectiveness measurement, so seeing if sex, violence and the positioning of drugs of all kinds including tobacco and alcohol is effective is left to conjecture and speculation."
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