Effects of In-Store Music on Product Selection

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Business > Marketing
Psychology > Behaviorism

This paper tries to prove that music associated with a particular country will influence people to buy products from that particular country.

1,775 words () | 5 sources | 2000 United States

Paper Summary:

Music has long been thought of as a mood-altering medium. As a way of influencing customer's moods, virtually all retail stores including supermarkets have some sort of background music playing. A number of studies have been done that analyze the effect in-store music has on customer perception and behavior but relatively few that examine the actual effect of a particular type of music influencing the purchase of a particular product. This paper tries to prove that music associated with a particular country (i.e. stereotypically Italian music will influence people to buy pasta or olive oil) will influence people to buy products associated from the country associated with the music in a supermarket setting.

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APA Citation:

Effects of In-Store Music on Product Selection (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Persuasive-Essay-Effects-of-In-Store-Music-on-Product-Selection/250

MLA Citation:

"Effects of In-Store Music on Product Selection" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Persuasive-Essay-Effects-of-In-Store-Music-on-Product-Selection/250>