Bookmark and Share This is AcaDemon.com

Home Sellers Area Buy Term paper FAQs Custom Term Papers Contact Us AcaDemon.com AcaDemon UK AcaDemon Australia AcaDemon Canada AcaDemon France AcaDemon Germany AcaDemon Spain
Tags
business, clothing, consultant, consumers, government, image, policies, situation, strong, view
Currency
Advanced
Marketing Plan # 108030 :: X-L Clothing
An outside consultant's view on the business situation of X-L clothing.
Written in 2008; 1,149 words; 2 sources; MLA; $ 39.95
Paper Summary:
The paper discusses the problem of declining revenues of X-L Clothing but adds that it has the potential to become a market force in the world's largest country, and explore one of the international community's greatest, untapped and expanding markets. The paper discusses the various options for improvement and concludes that an expanded advertising budget will secure the X-L brand, help distinguish X-L against inferior imitators and competitors, and create product loyalty amongst the young. Many young people will be trying different outdoor sports for the first time, and it is essential that, when they do, they do so using X-L products.

Outline:
Key Issues: Sales Revenues
List of Alternatives
Increasing Advertising: Pros and Cons
Discontinuing Brand: Largely Cons
R&D Expansion: Some Pros, Mostly Cons
Final Recommendation: Increase Advertising
From the Paper:
". But the Chinese market, even its most affluent members, is not likely to be encompassed by the highest end consumers when viewed in an international context, as compared to elite hikers in the United States, Australia, or Great Britain. Consumers are only beginning to explore the outdoors, and are likely still focusing on the basics, still learning to consume like capitalist sportsmen and women. Some R&D is always necessary, but this should not be the primary focus of the company, nor where it places the majority of its funds at this juncture of its history in China."

More papers on "X-L Clothing"

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.

*Look for more research papers, essays and book reports on X-L Clothing

If you can't find your topic here, try another search

or try our affordable, unique custom paper alternative

Custom Research Services include:

  • Papers written from scratch, according to your specifications.
    Every paper is UNIQUE - Guaranteed
  • Professional, top-notch writers
  • All topics covered
  • Any deadline
  • Your satisfaction guaranteed

Place a Custom Research order now

Find out more about Custom Research



This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "X-L Clothing", Essays on "X-L Clothing", Research papers on "X-L Clothing", Student papers on "X-L Clothing", Book reports on "X-L Clothing", Dissertation on "X-L Clothing", Thesis on "X-L Clothing", Summary of paper on "X-L Clothing", Articles written on "X-L Clothing".

Shopping Cart
 Total :
$ 0.00
Special Offer
Buy one paper and get
40% off the 2nd paper*
 
*The least expensive paper