This paper is a marketing plan to building an e-commerce business: www.instantwheel.com, which sells automobile wheels.
Written in 2005; 3,635 words; 9 sources; MLA; $ 101.95
Paper Summary:
This paper explains that the unique site instantwheel.com will sell via the internet automobiles wheels to be used primarily by customers who have bought these automobiles at a low price and desire to beautify them. The author analyzes the business of its competitor VCT wheels who has both a brick and mortar and internet business. The paper stresses that, when joining affiliate programs, these sites must have a large number of visitors of their own because instantwheel.com is not likely to generate much traffic initially.
Table of Contents
Introduction
Industry Analysis
Competitive Analysis
Unique Selling Position
WIFM
Acquisition Plan
Grassroots
Contests or Sweepstakes
Advertising
SEM
Advertisement Headline
Retention Plan
Collection of E-Mail Addresses
E-mail Marketing Plan
Newsletter
Monetization Plan
From the Paper:
"This will take quite some time in doing, though it will take much less time, than conducting market research. The costs also will be much less than the tens of thousands of dollars that would have been required for market research if done directly, with questionnaires and going from house to house. However, the requirement for starting on this is the development of Unique Selling Proposition, and then conducting the research on the market is possible. These also make it possible for the entire set up to be set up in a manner where the person thinking of it originally is a venture partner."
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