Voss Water Business Plan

Paper Summary:

This study attempts to identify opportunities in Turkey today for a high-quality bottled water product, Voss Waters of Norway. The paper provides an overview of Voss Water and the industry in which it competes. The paper analyzes the emerging market in Turkey and explores what steps the company can take to gain a foothold there as well as additional market share in the future. The paper provides a comprehensive literature review and concludes that consumers in Turkey will likely respond just as enthusiastically as consumers across Europe and North America have over the past seven years.

Outline:
Abstract
Chapter 1: Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Scope of Study
Overview of Study
Chapter 2: Review and Analysis
Chapter 3: Conclusion and Recommendations

From the Paper:

"Today, Turkey is emerging as an increasingly important nation that serves as a bridge between the Middle East and the European Union and points beyond. Turkey's full membership in the European Union appears to be a matter of when rather than if, and the Turkish population has enjoyed the economic benefits of a secular state seeking to become a full partner in the international community. Cities such as Ankara and Istanbul are becoming a cosmopolitan amalgam of the best that Europe, the Middle East and Asia have to offer, and the growing Turkish middle class is eager to spend their discretionary income on Western goods that communicate good taste and top-notch quality as evidence of their new affluence."

Sample of Sources Used:

• AquaMaestro: The Source for Fine Waters. (2007). Available: http://www.aquamaestro.com/ innerview.asp?catid=33.
• Aras, Bulent. (2004). "The Future of Liberal Islam," Futures, 36(9), 1034.
• "Beer, Cider and FABs in Turkey to 2010," 2007, MarketResearch.com. Available: http://www. market research.com/product/display.asp?productid=1474151&xs=r.
• Brown, F. E., S. J. Neary and M. S. Symes. The Urban Experience: A People Environment Perspective (London: E & FN Spon), 1994.
• Gabriel, Jerry. (2001). "Water for Sale: Why Are We Paying Four Times What We Pay for Gasoline for Something That's Practically Free?," Human Ecology, 29(4), 7.

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