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Tourism Marketing in Nigeria


# 108525
Tourism Marketing in Nigeria
Presents a marketing proposal to promote tourism in Nigeria.
1,155 words (approx. 4.6 pages) | 5 sources | MLA | 2008 United States


Paper Summary:

This paper discusses a plan for the Nigerian community, government and investors that would improve the accommodation and transportation services in the country and thereby encourage tourism. The paper specifically describes the areas that investors should focus upon in order to develop the tourism industry in Nigeria and then presents a marketing proposal to accomplish this.

Outline:
Literary Review
Marketing Proposal
Product
Place
Price
Promotion

From the Paper:

"The specialized literature points out how the massive developments in Information Technology have changed all business features. One country that seems not to subscribe to this global trend is Nigeria. When most countries of the world have placed numerous advertisements and descriptions of their countries on the Internet, Nigeria remains difficult to google. In this order of ideas, several specialists emphasize on the need for Nigeria to develop a touristy strategy and place it online. Once the country has done this, the virtual access to the region will be eased and the online presentation of the Nigerian attractions will determine more and more foreigners to spend their vacations in the heart of African culture."

Sample of Sources Used:

  • Tourism in Nigeria, Online Nigeria, http://www.onlinenigeria.com/travel/index.asp, last accessed on October 17, 2007
  • 70 Exciting Tourist Destinations in Nigeria, Nigeria Online, http://www.onlinenigeria.com/tours/, last accessed on October 17, 2007
  • Why Nigerian tourism should get on the web, ODILI Net, October 14, 2007, http://odili.net/news/source/2007/oct/14/206.html, last accessed on October 17, 2007
  • Mahoney, E., Warnell, G., Tourism Marketing, Michigan State University, 1987, http://web1.msue.msu.edu/imp/modtd/33700082.html, last accessed on October 17, 2007
  • Official Website of Nigeria Tourism, http://www.nigeriatourism.net/, last accessed on October 17, 2007

Cite this paper

APA Citation:

Tourism Marketing in Nigeria (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Marketing-Plan-Tourism-Marketing-in-Nigeria/108525

MLA Citation:

"Tourism Marketing in Nigeria" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Marketing-Plan-Tourism-Marketing-in-Nigeria/108525>




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cee-cee US
Publisher Since:
Aug 10, 2008
We are a writing company that has been in business for 15 years and have been submitting papers to AcaDemon for the last five plus years. Our papers cover a variety of topics because we have excellent writers capable of writing on a variety of topics. We specialize in research and can write all paper levels and all paper types.
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