The SCRAM Project

Marketing Plan # 111597

Business > Marketing

The SCRAM Project

This paper describes the marketing plan for a car alarm called a self-contained remote alarm monitor (SCRAM).

5,223 words () | 2 sources | APA | 2008 United States

Paper Summary:

The paper discusses the SCRAM alarm unit, a new concept in automotive alarm technology. The paper goes to great lengths to describe the product, its various functions and applications as a theft deterrent. The advantages of the system are described, as is its very definite target market. The paper includes tables and graphs.

Outline:
List of Illustrations
Introduction
The Product
Functions
Options
Parts of the SCRAM
The Segments
Males Between the Ages of 18 and 25
Males Between the Ages of 50 and 70
Females Between the Ages of 25 and 40
The Market Strategy
Marketing to Males Between the Ages of 18 and 25
Marketing to Males Between the Ages of 50 and 70
Marketing to females Between the Ages of 25 and 40
Conclusion
References
Appendix A The Survey
Appendix A1 Survey Results
Appendix B Sample Segmented Advertisements

From the Paper:

"With the owners being out of an audible range of the alarm, they never know that the automobile is shrieking out to deaf ears. The proverbial sounds of alarming horns and sirens vary with the immeasurable types and brands of alarm systems. Automotive alarms are available in a broad variety from the basic factory installations on new cars to the complete overhaul of a vehicle's electrical system with aftermarket equipment. Almost any retail store that stocks car accessories, stereo equipment, or other automotive electronics, will also have an assortment of do-it-yourself alarm systems".

Sample of Sources Used:

Directed Electronics (2007). Security with remote start. Retrieved June 4, 2008, from http://www.viper.com/products/products.aspx?productid=103
Harris, T. (2001, August 2). How car alarms work. Retrieved June 4, 2008, from http://www.howstuffworks.com/car-alarm.htm