Rugby Training School

Paper Summary:

The paper presents a marketing plan for a new rugby training school in the Denver Metro Area and analyzes the company, the potential customers, the competition, the external environment and includes a SWOT analysis. The paper first looks at the objectives of the marketing plan and discusses its differentiation from the other services offered by the competition. The paper then explains the marketing strategy that is based on identifying the target market and making decisions in regard to product, service, price, promotion and distribution strategy. Finally, the paper lists the eight steps the company should implement their strategies on and concludes that the launch of the training school is expected to be a success as it differentiates itself from other rugby clubs.

Outline:
Executive Summary
Situational Analysis
Marketing Plan Objectives
Differentiation and Positioning
Marketing Strategy
Implementation and Control
Conclusions

From the Paper:

"The Denver Metropolitan Area, Denver Metro Area or simply the Denver Area, is a mixed region, meaning that is hosts various cultures with numerous values and particular preferences. What most of these cultures actually do have in common is a high interest in health through sports. And proof of this fact stand the 288 health clubs and gymnastics locations within Denver. Among the most popular sports practiced by the Denver population is rugby and the American county can praise its internationally renowned rugby teams and clubs, such as the Denver Barbarians RFC, the Denver Highlanders Rugby Football Club, the Denver Harlequin Rugby Quins or Black Ice RFC - the rugby club for women."

Sample of Sources Used:

• Denver City Search, Sport Clubs and Gyms, 2008, http://denver.citysearch.com/yellowpages/results/Denver_CO/page15.html?gcats=200&cats=374, last accessed on February 15, 2008
• Black Ice Women's Rugby, 2008, http://www.blackicerugby.com/intro.html, last accessed on February 15, 2008
• Denver Barbarians RFC, 2008, http://www.denverbarbarians.com last accessed on February 15, 2008
• Denver Highlanders Rugby Football Club, 2008, http://www.denverhighlanders.org, last accessed on February 15, 2008
• Harlequin Rugby, 2008, http://www.harlequins.org, last accessed on February 15, 2008

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