Roudenbush: A Marketing Plan

Paper Summary:

The paper describes Roudenbush's marketing strategy in order to enter the local market. The paper looks at Roudenbush's competitive advantage, the importance of a proper service launch within the community, the correct service positioning in the marketplace and the associated pricing strategy. The paper also discusses the distribution and promotion strategies. The paper includes a sales forecast table that provides Roudenbush with a three year sales objective and target for its tutoring services.

Outline:
Strategy and Implementation Summary
Value Proposition
Competitive Advantage
Product Positioning and Management
Pricing Strategy
Distribution Strategy
Promotion Strategy
Sales/Revenue Forecast

From the Paper:

"Because the tutoring industry is viewed as a growth industry and the local market is somewhat underserved, Roudenbush intends to adopt an aggressive marketing strategy.
"Since the research reveals that the tutoring industry is worth in excess of $4b and has more than 250k employed tutors, the broader market environment justifies Roudenbush's plans to enter the local market (Miron, 2005). Combined with the demands that NCLB places on services, it is clear that tutoring services are not only in demand but should be a requisite service provision of every community center of which Roudenbush is the premier community based center in its local market and it should develop a marketing strategy to continue to meet the evolving demands of its local communities."

Sample of Sources Used:

• Miron, M. "Tutoring industry growing rapidly." Kalamazoo Gazette, Sept(2005).
• Proctor, T. Strategic Marketing: An Introduction. London: Routledge; 2000.
• "About Roudenbush." Roudenbush Community Center. Apr.17, 2007<http://roudenbush.org/

More papers on Roudenbush: A Marketing Plan:

• Marketing Plan # 133284 : "Roudenbush Marketing Plan"
• Descriptive Essay # 131770 : "Roudenbush Community Center - A Plan"
• Business Plan # 47469 : "A Marketing Plan for "Wollongong Pub"

APA Citation:

MLA Citation: