Retail Swimwear Stores

Paper Summary:

The paper discusses the plans for the future Ela stores which are to combine a quality designer label with affordable prices at a significantly lower price than a regular designer label . The paper considers the thinking and strategies behind the choice of location, the selection of designers, short and long term plans for the future and the demographics and income of potential clients. The paper discusses a projected profit and loss statement, business plans and a budget including promotion and advertising plans together with a look at human resources.

Outline:
The Concept
Short Term Goals
Long Term Goals
The Market
Financial Reports
Start Up Cost
Merchandising / Marketing
Internet
Newspapers and Magazines
Participating to Fashion Fairs
Promotion Event in Brazil
Pricing
Store Policies
Employment

From the Paper:

"Besides the professional designer expertise we will be offering on the premises when a potential client is looking for the adequate swimwear and besides our determined emphasis on maximizing customer relations and creating a sound relationship with our clients, we will also aim at creating a portfolio of new, young and ambitious designers who will be creating products for our stores. Many of these are likely to come from countries such as Brazil, where they know the swimwear phenomenon, but have not had the chance to emerge on larger market and to produce for a larger number of clients. This will allow us to merchandise a larger variety of products, ranging from Eres swimsuits to new Brazilian designers."

Sample of Sources Used:

• New York City, New York Statistics and Demographics. US Census 2000. On the Internet at http://newyork.areaconnect.com/statistics.htm. Last retrieved on December 9, 2007
• What New Yorkers Earn. On the Internet at http://nyjobsource.com/salaries.html. Last retrieved on December 9, 2007
• From http://www.discountpos.net/.
• From http://home.slic.com/business.html
• On the Internet at http://www.nyc.gov/html/nycha/html/business/store-leasing-available-properties.shtml

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