A proposal for a public relations campaign for the L'Oreal group of summer products.
Written in 2008; 2,370 words; 2 sources; APA; $ 72.95
Paper Summary:
The paper describes a public relations campaign proposal for L'Oreal's summer products launch and focuses on continuing the relationship between L'Oreal and its clients, as well as building relationships with new clients. The paper sets forth the specific goals and objectives that must be attained based on an analysis of the marketing and communication situation at L'Oreal. The paper presents a plan of action using mass media, messages, and budgets.
Outline:
Introduction
Problem/Opportunity Statement
Situation Analysis
Internal Factors Analysis
External Factors Analysis
Establishing the Objectives
Identifying the Target Customer Segments
Establishing the Strategies and Tactics to be used in the PR Campaign
Communication Channels
Activity Calendar
Budget
Control and Evaluation of the Results
From the Paper:
"Organizing special events. The company will organize a special event for launching the new line of products for summer. This will be the central piece of the PR campaign in our case. The entire campaign relies on successfully organizing this event. Given the fact that we are dealing with products addressing summer use, the event must have a strong connection with the concept of summer. The scenery the event will take place in must be in complete accordance with the concept of summer. Therefore, it I recommended to organize the event on a beach, whether it is a real or an artificial one, since the beach represents best the idea of summer. If possible, the event should be organized on a real beach, in areas that allow this. Of course, most locations will not allow this, therefore it is recommended to create, design, and construct an artificial beach. The artificial beach will however contain real palm trees and real sand, an artificial ocean, which is not very hard to build, since it is widely used in movies. The guests invited at the event will wear beach clothing. It is recommended to serve exotic dishes and drinks. The new product line to be launched is named Sublime Summer. The event, which will take place during the evening and night, should be named A Sublime Night for a Sublime Summer."
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