Pizza Hut

Paper Summary:

This paper proposes an in-depth marketing plan for Pizza Hut incorporating a situation analysis, marketing strategy, financials and controls. The author discusses the Pizza Hut of the past, present and future, using numerous statistical graphs and charts.

The table of contents of the plan are :
1.0 Executive summary
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Market Demographics with Graph
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth with Table
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition with Chart
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues
2.7 Historical Results with Chart
2.8 Macro-environment
2.9 Channels
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Marketing Mix
3.6.1 Product Marketing
3.6.2 Promotion
3.6.3 Service
3.6.4 Channels of Distribution
3.7 Marketing Research
4.0 Financials
4.1 Break-even Analysis with Graph
4.2 Sales Forecast.
4.3 Expense Forecast
5.0 Controls
5.1 Implementation
5.2 Marketing Organization
5.3 Contingency Planning

From the Paper:

"Through the careful planning and the commitment manpower, money, and passion, Pizza Hut will be able to achieve goals set forth in the following pages. There are analysis of who Pizza Hut was, who Pizza Hut is and what Pizza Hut would like to be for years to come. With the commitment of the workforce, to strive to continue to put out the best Pizza the industry has to offer, along with the support of the marketing department and that of Tricon Global as a mentor, Pizza Hut will be known for many many years as great place to take the family for a good wholesome time, and great food."

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