Orange Julius Organic Smoothie

Paper Summary:

The paper provides a SWOT analysis of the new Orange Julius product and outlines the marketing strategies to be used. The paper then presents a memo from the marketing department to the company CEO that presents an executive summary of the marketing plan. The paper also includes a product concept sheet that clarifies the concept behind the product and the target market as well as the benefits of the product.

Outline:
Introduction
SWOT Analysis on the New Product
Marketing strategies
Memo
Product Concept Sheet

From the Paper:

"The timing is very favorable for launching the company's new product, given the fact that more and more people orient towards organic food. It is expected that the new organic smoothie will turn out to be a success, and within the following year it will be clearly established as one of the preferences of most customers.
"The reasons for which this product is expected to be successful rely on its characteristics. The product is natural and it does not contain any sugar or other additives. The product is very healthy, it is responsible for creating the energy required by the human metabolism. Even more, certain customers that bought other organic smoothies have reported to have replaced unhealthy eating habits with organic smoothies. The new organic smoothie can be made out of the same fruits as regular smoothies commercialized by Orange Julius."

Sample of Sources Used:

• Burner, Tara (2006). Smoothies: Why They're Good for You and Numerous Recipes. Associated Content. Retrieved July 26, 2008 from http://www.associatedcontent.com/article/29908/smoothies_why_theyre_good_for_you_and.html.
• The Morning Berry Smoothie (2008). Organic Eating Daily. Retrieved July 26, 2008 from http://organiceatingdaily.com/organic-beverages/morning-berry-smoothie/.
• Smoothies - Your Best Fast Food Alternative (2008). Retrieved July 26, 2008 from http://www.articlesnatch.com/Article/Smoothies---Your-Best--Fast-Food--Alternative/107809.
• Yogurt and smoothie opportunities are booming, says Dairy Innovation Forum 2005 speaker (2005). Dairy Management Inc. Retrieved July 26, 2008 from http://www.innovatewithdairy.com/InnovateWithDairy/Articles/Articles_DBV2_081505.htm.

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