New Product Development Report

Paper Summary:

This paper reports on a new production line by Roscoe Foods, namely a new salsa. It analyzes factors such as competition analysis, how the salsa will differ, reaction from the competition and market conclusion.

From the paper:

"This report will discuss the branding, and marketing for Roscoe Foods? newly developed salsa line. This line will be in direct competition with several other brands currently on the market. It will compete with Pace, Old El Paso and Chi-Chi?s Salsa lines currently in production and distributed through major grocery chains such as Kroger?s in the Northern United States, Winn Dixie in the South, and Waldbaum?s in the North East."

More papers on New Product Development Report:

• Dissertation or Thesis # 75073 : "Knowledge Management:a Tool For Efficient Product Development"
• Article Review # 135251 : "Cross-Functional Project Groups in Research"
• Research Paper # 95495 : "The Abalone Industry in New Zealand"

APA Citation:

MLA Citation: