Marketing to India

Marketing Plan # 103761

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Business > Marketing

Marketing to India

A marketing plan for Perfection Holidays' expansion to the affluent Indian population.

1,375 words () | 10 sources | MLA | 2008 United States

Paper Summary:

The report analyzes and evaluates certain variables likely to affect Perfection Holidays' efforts to market activity vacations to Indian customers. The paper provides a "PESTLE" analysis, considering six factor types affecting marketing. The paper looks at areas that need to be addressed, such as language and cultural barriers, the need for expansion of resources for customer services and targeted marketing.

From the Paper:

"Language and cultural barriers: In marketing to Indian customers, Perfection Holidays needs to consider cultural barriers involved with dealing with this new customer base. For example, physical contact with Indians, especially women (even in the form of a handshake), is considered intrusive. While many of the company's customers have been women, unmarried or merely traveling alone, Indian women rarely travel unaccompanied. Further, Indians expect deference to males, to the point of accepting the males as the sole spokesman for the group. Indians expect a degree of formality in address greater than the English, and pointedly greater than our American clientele. On the other hand, Indians expect great flexibility in scheduling. ("Doing Business in India")"

Sample of Sources Used:

"Affluent Indians to Grow 12 pc by 2009: Survey." The Hindu Business Line. 22 Sept. 2006. 13 Apr. 2007 <http://www.blonnet.com/2006/09/22/stories/2006092204150900.htm>.
"Case Study: Vasantham Consultants." National Food Industry Strategy Ltd. 12 Apr. 2007 <http://www.nfis.com.au/india/case_vasantham.html>.
"Doing Business in India: 20 Cultural Norms You Need to Know." Business Intelligence Lowdown. 6 Mar. 2007. 12 Apr. 2007 <http://www.businessintelligencelowdown.com/2007/03/doing_business_.html>.
"Economic and Demographic Forecasts." India. 19 Sept. 2006. Ontario, Canada. 13 Apr. 2007 <http://www.ontariocanada.com/ontcan/indiapakistan/en/india_econ-profile_en.pdf>.
"Growing Affluence Redefines Lifestyle Aspirations." The Hindu Business Line. 30 Sep. 2006. 12 Apr. 2007 <http://www.thehindubusinessline.com/ 2006/09/30/stories/2006093001540500.htm>.