Marketing of California State University

Paper Summary:

In this article, the writer maintains that a university must keep its marketing mind upon commercial as well as altruistic and academic concerns to function in today's competitive economy. Students have many other potential options, besides choosing to attend a particular university, and a university must make a persuasive case that it suits its target customer's needs. Reflecting the dual nature of every educational institution, this paper specifically addresses the marketing needs of California State Northbridge through the rubric of the 4Ps, or the marketing 'mix' that makes a product, service, or institution like a university unique. These 4Ps include product, place (of distribution), promotion, and price (cost).

Outline:
Introduction
Product Segmentation
Place
Promotion
Price
People
Processes
Descriptive Synopsis of the Marketing Situation

From the Paper:

" Another expanding professional field is that of health administration and health care, and the school offers highly specific concentrations in Radiology, Human Sexuality, and Healthcare Administration. These majors are designed to prepare students with an eye upon students' professional futures. These majors also address the needs of adults wishing to begin or continue their education and maximize their earning potential along with furthering their educational enrichment. It presents the image of a school that offers an ideal place for students who see college as a clear stepping-stone into the future. There is also a college of extended learning, which specifically addresses the university's mission to serve the community."

Sample of Sources Used:

• "About Cal State Northridge." Official Website. 2007. 10 Nov 2007. http://www.csun.edu/aboutCSUN/
• "Academic Programs." Official Website. 2007. 10 Nov 2007. http://www.csun.edu/academic/index.html
• "Costs of Attendance." Official Website. 2007. 10 Nov 2007. http://www.csun.edu/finaid/cost.html
• "Financial Aid & Scholarship Department." Official Website. 2007. 10 Nov 2007 http://www.csun.edu/finaid/
• "News and Information: Graduation Plan." Official Website. 2007. 10 Nov 2007 http://www.csun.edu/~srceop/newsA.htm

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