Marketing for a Virtual Organization

Paper Summary:

This document discusses the tactical marketing plan for Laptop India. The laptop product produced by Laptop India, is the Personal Assistant or the PA. The tactical marketing plan is based on a five-step program meant to be undertaken in sequence: 1) sponsorship, 2) open house, 3) press conference, 4) direct mail, and 5) internet. This paper discusses each of these five marketing steps in detail.

From the Paper:

"Laptop India is a virtual organization that has assembled the functional resources to manufacture, market, and distribute a unique laptop computer. The laptop manufactured and marketed by Laptop India is 8.5 inches by 11 inches with a thickness of .5 of an inch. It is intentionally designed and manufactured to mimic the size and functional purpose of a piece of paper. The Laptop India product is branded under the name Personal Assistant or PA. The PA product is intended to fulfill a need in the broader laptop and computing market for a portable computing device, such as a traditional personal digital assistant but to maintain and off the complete functionality of a desktop computer."

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