This paper discusses a marketing strategy to increase Pfizer growth in the intensely competitive and complex pharmaceutical industry.
Written in 2008; 1,330 words; 6 sources; APA; $ 44.95
Paper Summary:
This paper explains that Pfizer has built a strong business around product development and product marketing that leaves its competitors at a disadvantage in their efforts to mimic its operations. The author points out that the Ansoff Matrix is an excellent tool to weigh various potential marketing strategies. The paper relates that ideally marketing strategies should be linked to overall corporate strategy and organizational objectives as outlined by the enterprise's executive leadership. The author indicates that another growth option is to expand organically from within Pfizer. The paper concludes that, because of Pfizer's success with Lipitor, which Pfizer markets worldwide, the company should continue to capitalize on this product by creating a generic Lipitor line extension. The author continues with an analysis of this marketing strategy.
Table of Contents:
Overview
Strategy Development
Ansoff's Growth Matrix
Synthesis of Objectives
Growth Strategies
Option One
Option Two
Target Market
Positioning
Product
Placement (Distribution)
Pricing
Promotion
Conclusion
From the Paper:
"As soon as Pfizer is forced to go to market with its own generic version of Lipitor at reduced prices, the first year sales objective is to level Lipitor sales at $5-7 billion globally and to reach generic Lipitor sales of $3 to 5 billion. In so doing, the majority of Lipitor's research and development expenses will maintain substantial revenues. Current prices for Lipitor average $77 for a 30 day supply (Pfizer, 2005). The target price for the generic version should be $45 for a comparable supply."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
Look for more research papers, essays and book reports on Marketing at Pfizer
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
Papers written from scratch, according to your specifications. Every paper is UNIQUE - Guaranteed
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Marketing at Pfizer", Essays on "Marketing at Pfizer", Research papers on "Marketing at Pfizer", Student papers on "Marketing at Pfizer", Book reports on "Marketing at Pfizer", Dissertation on "Marketing at Pfizer", Thesis on "Marketing at Pfizer", Summary of paper on "Marketing at Pfizer", Articles written on "Marketing at Pfizer".
Look for more research papers, essays and book reports on