Presents a marketing plan for the author's market research consultancy in Australia.
Written in 2009; 1,995 words; 21 sources; MLA; $ 63.95
Paper Summary:
This paper presents a marketing plan to help evaluate the viability of the author's proposed small business of a market research consultancy. In this paper, a SWOT situational analysis helps to define the marketing objectives and the strategies of the marketing mix. The key to success, the author believes, is to monitor carefully each area of his business and to take corrective actions.
Table of Contents:
Table of Contents
Introduction
Marketing Objectives and Strategies
Situational Analysis
Target Markets
Marketing Objectives
Marketing Mix
Services (Depth, Breadth)
Price
Place
Promotion
Marketing Strategies
Monitor and Improve Marketing Performance
In Communication Area
In Sales Area
In Customer Satisfaction
Conclusion
From the Paper:
"If clients' answers show a high dissatisfaction level, I would change the particular point where the dissatisfaction is observed. If it is about providers, the solution could be to contact them and trying to define ways to improve their work relationship. If the provider does not feel concerned by customer service, I would find another one. If the problem is about the payment delay, we can have a negotiation with clients during the contract negotiation and extend payment delay or split the payment in several times."
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