Marketing Plan

Paper Summary:

This paper provides a detailed analysis of basic marketing principles in the context of the creation of the new business in Four Oaks. The concepts examined are product, price, promotion, place, company, customers, competitors and collaborators.

From the Paper:

"The city of Four Oaks, North Carolina is involved in the planning stages of development of a new diamond interchange at Keen Road. Unfortunately, several businesses lie in the way of the design and construction of the project and must be relocated to other parts of the town. Ronnie's Place, Inc. is at the center of controversy as the business must be demolished and a new building must be constructed in another location. In order to finance the reconstruction, the State Department of Transportation must purchase the existing facilities and compensate the owner for his time, effort, and interruption of daily business. Until a fair price has been established between both parties, the owner must concentrate on other opportunities to acquire capital to construct the new facility. Furthermore, he must create and implement a suitable business plan to sustain the growth of his new business. To accomplish these efforts, the owner will utilize the four P's and the four C's of marketing: Product; Company; Price; Customers; Promotion; Competitors; Place and Collaborators."

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