A presentation of the issues affecting a marketing plan for a new water purification system for India.
Written in 2008; 2,240 words; 8 sources; MLA; $ 69.95
Paper Summary:
This paper presents a marketing plan for a water purification system for use in India. The paper cites the need for this water purification system and enumerates the current problems in India with providing clean water. It also describes the competitors and risks to the system, pricing and distribution. Finally, the paper discusses advertising and budgetary issues.
Table of Contents:
Product Description and Introduction
Goals and Strategy
Target Market
Competitors/Risks
Pricing
Channels of Distribution
Advertising, Sales Plans, PR Plans
Budget for Three Years
Budget
Conclusion
From the Paper:
"It has cost $600 million in R&D to develop the product, and set up manufacturing operations in India. Our operational costs will be another $100 million annually. We are working on a fixed cost of $30 per unit, and initially $15 for marginal cost for a profit of $5 for each unit. Our advertising cost will be $40 million per year. Our profit will be $5 each unit. However, we are anticipating a operating loss our first year setting our sales at 100million units. We will make up that loss over the year two years, making 2million which still puts us as a net loss for year two, but recouping our investment in year three, by selling 200,000 units (a 50,000 increase in sales each year) In year three, we will make $260 million, which will make up for our $16million loss in year one."
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