Marketing Plan for Terry's Group

Paper Summary:

This paper analyzes the market conditions, competition and consumer issues for the Terry's Group novely chocolates company and presents a SWOT analysis. The paper also identifies Terry's Group's problem of declining sales and explores marketing strategies to better address and satisfy the needs of the customers.

Outline:
Introduction
Analysis
Problem Identification
Marketing Solutions

From the Paper:

"Terry's Group is a New York based company, operating throughout the entire world and activating in the food industry by producing high quality chocolate products for over two centuries. Today, the company is integrant part of United Biscuits, which desires to become an international leader in the snack industry. A main product line of the organization is formed from indulgent countlines, which initially registered great success onto the market, but which currently are faced with constantly decreasing sales. The primary focus of the company is to revitalize the Pyramid brand by combining the characteristics of boxed chocolates with those of indulgent countlines."

Sample of Sources Used:

• Terry's Group: Designing Novelty Chocolates, Harvard Business School Publishing, 2001

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