A comprehensive marketing plan for a swimming pool company.
Written in 2009; 3,740 words; 10 sources; APA; $ 103.95
Paper Summary:
The paper offers a situational analysis of the swimming pool industry that includes a PEST analysis, a company analysis and a SWOT analysis. The paper examines the major characteristics of the market and the customers and analyzes the segmentation criteria most relevant for the swimming pool company, the identification of the target market and finally, the positioning of the company's products and services. The paper then outlines the company's objectives, marketing mix, budgeting, forecasting and tracking progress and explains the steps that will ensure their goals are achieved.
Outline:
Introduction
Situation Analysis
Analysis of Markets and Customers
Marketing Planning
Objectives and Strategic Direction
Marketing Mix
Budgeting, Forecasting and Tracking Progress
Implementation and Control
Summary
From the Paper:
"The world we live in is constantly changing and forces us to adapt along with it. The society is currently broken in two in regard to a major concern: the environment. Whereas some militate for its protection, others indulge in excessive consumerism. The swimming pool industry is market by this trend in the meaning that the consumers desire more and more swimming pools, but the protectionists wish to close them down in order to reduce water waste. This feature must be kept in mind by all those who desire to launch their business into the industry. But aside from this, other major issues must be looked at, such as the economic, technological and political backgrounds, against the market trends and the personal characteristics of the organization."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Marketing Plan for Swimming Pool Company", Essays on "Marketing Plan for Swimming Pool Company", Research papers on "Marketing Plan for Swimming Pool Company", Student papers on "Marketing Plan for Swimming Pool Company", Book reports on "Marketing Plan for Swimming Pool Company", Dissertation on "Marketing Plan for Swimming Pool Company", Thesis on "Marketing Plan for Swimming Pool Company", Summary of paper on "Marketing Plan for Swimming Pool Company", Articles written on "Marketing Plan for Swimming Pool Company".
Look for more research papers, essays and book reports on