A look at the factors involved for a marketing strategy for the Danone Group's Evian bottled water.
Written in 2008; 2,562 words; 8 sources; APA; $ 77.95
Paper Summary:
This paper provides an overview of the process and marketing analysis involved for the marketing plan for the Danone Group's new line of Evian bottled water. The paper discusses the developing strategies employed by the Danone Group prior to launching the new line of bottled water and discusses the SWOT, PEST and competitor analyses conducted in order to identify the primary target market as well as the marketing approach to the new launch campaign.
Outline:
Executive Summary
Company Description
Situational Analysis
SWOT
Internal Strengths
Internal Weaknesses
External Opportunities
External Threats
PEST
Political
Economical
Socio-Cultural
Technological
Competition
Target Market
Marketing Mix
Product
Price
Place
Promotions
Conclusions and Recommendations
References
From the Paper:
"The marketing operations are an integrant part in the activity of every company and what was once a temporarily occurring solution is now an ongoing process. With the launching of a new product, all companies conduct intense market research in order to identify the characteristics of the competition and the customers; they analyze the internal and external forces which affect the corporate operations and develop a complex set of decisions on product, price, distribution and promotion, all organized into the marketing plan."
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