Paper Summary:

This paper gives a marketing plan for an insulated cooler that will also keep items hot--the Insulpak 3000, a new technology. The paper further describes the patent protection on this invention. A strategy for introducing the new product to the marketplace is also included.

From the Paper:

"The company has developed a new technology that offers improved heating and cooling conductivity for insulated containers that are used to carry lunches and similar items. This is a soft-sided cooler that can also maintain the temperature of hot items for longer periods-half again as long for a six-pack of soda for example-than existing products. The InsulPak will initially be sold on the Web and at trade shows and county fairs with a goal of introducing the product and successive..."

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