This is a marketing plan for the Starland Daycare, a start-up childcare services to be located in the Queens area of New York.
Written in 2008; 1,120 words; 6 sources; APA; $ 38.95
Paper Summary:
This paper explains that Starland Daycare will offer a full-range of childcare services for infants and toddlers and after school care for older children. The author points out that the Queens area is a growth market with 50% of the population working adults. The paper reports that the SWOT analysis reveals that the market upside justifies this start-up and that marketing initiatives can overcome parent reservations regarding start-up childcare centers without an established reputation. The author concludes that the competitive analysis shows that the market currently has many childcare centers; however, the market demand has outpaced the industry's ability to meet this demand. The paper concludes that Starland Daycare has an excellent market entry opportunity provided it sites itself appropriately. The paper includes a chart showing a competitor profile matrix.
Table of Contents:
Executive Summary
Situation Analysis
Service Overview
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Competitive Analysis
From the Paper:
"The greatest threat in the childcare industry is the regulatory apparatus within which the industry's competitors must operate. There are federal and state guidelines and provisions that must be following as well as safety and health requirements of the local county and city offices which must be complied with. These regulations limit the number of children that a center can serve as well as the type of child in that the care and service arrangements for infants and toddlers are different than those for older children."
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