Using the example of personal assistance service, this marketing plan discusses the steps that must be taken to create new opportunities and succeed in this sector.
Written in 2006; 1,827 words; 5 sources; MLA; $ 58.95
Paper Summary:
The subject of this paper is devising a marketing plan to create new opportunities within the personal services sector. Despite being a very competitive industry, and especially taking globalization into account, there are always great opportunities for new services offered in the market and entrepreneurs can enjoy high margins and generate good profits by creating, sustaining and developing a competitive advantage.
The paper uses a new analysis to satisfy advancing customer needs - SWOT (strengths, weaknesses, opportunities, threats). The conclusion is that in order to succeed it is important to be ambitious about goals. The availability of good professional literature and easy accessibility to it through the Internet and other resources makes this world a field of endless business opportunities.
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From the Paper:
"Before making a decision on entering a foreign market for a big multinational company, expanding presence on local market or just deciding on making small private business, feasibility of such service or presence of such good on the market must be made in order to avoid simple mistakes and make the entry process as correct as possible and in the most optimal time. The procedure called Market Opportunity Analysis was established to serve this goal and this logical multi-step process "involves assessing the external market-potential demand, current players in the market, and customers' needs - along with the internal capabilities of the company to determine the feasibility of pursuing the market"."
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