Marketing Plan - Pet Grooming Business

Paper Summary:

This paper is a case study, using a pet grooming business to illustrate the 4Ps of a marketing plan: product; price; place (distribution); and promotion. The paper defines each term in relation to the pet grooming business and reviews what is involved in a pet grooming business, giving reasons why it might be lucrative. The paper also provides a SWOT analysis, identifying the strengths, weaknesses, opportunities and threats that the pet grooming business might run into.

Outline:
Introduction
The 4Ps of Marketing
Product
Price
Place (distribution)
Promotion
The 4Ps - A Practical Model
SWOT Analysis of Pet Grooming service: Situation Analysis
References

From the Paper:

"Before embarking on a pet grooming business, it would be useful to do all the home work and be armed with the basic skills needed for entering the business relating to pet grooming. A professional pet grooming certificate can be obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a good background regarding animal psychology and a groomer must know the manner in which to handle the pets properly. One can also acquire knowledge regarding pet grooming as also running the business of pet grooming by working under the guidance of a professional pet groomer. Besides, it would be advisable checking out some of the collection of books and e-books available online about starting a pet grooming business. Having knowledge regarding pets will certainly be beneficial in this business."

Sample of Sources Used:

• Kirsten, Jacob. (1995, Winter) "Costing and pricing information services" Fee for service, vol. 2, no. 1, pp: 1-7.
• McKenna, Mindi K. (2001, Oct) "Launch of PetCare KC: Designing an organization for success" Submitted to the Midwest Academy of Management. Retrieved 1 February, 2008 fromhttp://www.midwestacademy.org/Proceedings/2002/papers/McKenna.doc.
• Middlebrooks, Britanny. (2007, Sep) "Pet love mobile dog grooming" Retrieved 25 January, 2008 from http://www.associatedcontent.com/article/376515/pet_love_mobile_dog_grooming.html
• N. A. (2007) "Dog washing and grooming outside your home -wherever you live" Retrieved 25 January, 2008 from http://www.dialadogwash.com/dadwservice.html
• N. A. (n. d.) "Grooming Cats" Retrieved 25 January, 2008 from http://www.purina.co.uk/Home/All+About+Cats/Living+Together+Cat/Looking+Good+Feeling+Good+Cat/Grooming+Your+Cat.htm

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