An international business plan for the marketing of cell phones in China.
Written in 2009; 1,915 words; 12 sources; APA; $ 61.95
Paper Summary:
The paper discusses the potential benefits of expanding into China's cell phone market and assesses China's internal and external environment. The paper looks at the effective forms of entry into the Chinese market and the requirements of international marketing. Finally, the paper evaluates the costs and benefits of entering into the foreign environment of China.
"The market for cell phones in China is highly appealing, considered a booming market, commensurate with other countries that are expanding with the aid of cell phones. In China the appeal of cell phones is intensified as a result of the fact that government controlled land lines never were allowed to reach fruition in their communications capabilities. At present, the Chinese economy is booming, indicating that the Chinese have more disposable income to sustain private communication vehicles such as the cell phone, an extremely appealing indication of viability for private cell phone companies looking to expand."
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