Marketing Cell Phones in China

Paper Summary:

The paper discusses the potential benefits of expanding into China's cell phone market and assesses China's internal and external environment. The paper looks at the effective forms of entry into the Chinese market and the requirements of international marketing. Finally, the paper evaluates the costs and benefits of entering into the foreign environment of China.

Outline:
Introduction
Internal Environment
External Environment
Entry Mode Selection
International Functions
Cost/Benefit Analysis

From the Paper:

"The market for cell phones in China is highly appealing, considered a booming market, commensurate with other countries that are expanding with the aid of cell phones. In China the appeal of cell phones is intensified as a result of the fact that government controlled land lines never were allowed to reach fruition in their communications capabilities. At present, the Chinese economy is booming, indicating that the Chinese have more disposable income to sustain private communication vehicles such as the cell phone, an extremely appealing indication of viability for private cell phone companies looking to expand."

Sample of Sources Used:

• "All Roads Lead to China." 2007: http://china.fita.org/business/business_platforms.html
• "Air Transport Infrastructure." 2007: http://www.business-in-asia.com/asia/asia_air_groud_it.html
• Belew, B. "Post-Sales Cellphone Market up 18.2%." June 2007: http://www.panasianbiz.com/2007/06/postsales_cellphone_market_up.html
• "Business Culture and Etiquette." 2007: http://www.kwintessential.co.uk/cultural-services/articles/china-business-culture.html
• "Business in China." 2007: http://www.business-in-asia.com/china.htm

More papers on Marketing Cell Phones in China:

• Analytical Essay # 133473 : "Attracting Foreign Investment to China"
• Argumentative Essay # 122165 : "Cell Phones and the Learning Environment"
• Term Paper # 140603 : "Social Impact: Cell Phones Vs. Internet"

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