Mach 3 Turbo

Paper Summary:

This paper provides an in-depth study of the market statistics for the Gillette Mach 3 Turbo razor. The paper offers a full advertising plan for the Gillette Mach 3 Turbo, including examples of radio, television and printed advertisements. The paper includes executive summaries, buget plans, graphs and charts.

Table of Contents
Executive Summary
Situation Analysis
Firms Objectives
Advertising Strategy
Advertisements
Evaluation Plan
References

From the Paper:

"In 1998 the Gillette Company introduced to consumers their latest and greatest addition to their line of men's personal grooming products The Mach3 razor. The first and, at the time, only triple blade razor on the market, the Mach3 would quickly become the leading wet-razor on the market as it changed the face of shaving. This razor became the leader on the market because it was the best product of its kind. It delivered on Gillette's promise of a "The closest shave in fewer strokes with less irritation" and reaffirmed the company's claim of "The Best a Man Can Get." Over the past few years the product has maintained its superiority in the marketplace but has reached a stage of maturity. Hoping to increase sales and assure the company maintains its large share of the market against new competition from their number one rival, Schick, Gillette is introducing a new and improved version of the Mach3 razor The Mach3Turbo."

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