Jana's Best Salsa

Marketing Plan # 110683

Business > Business Plans
Business > Companies
Business > Marketing

Jana's Best Salsa

Presents a marketing plan for Jana's Best salsa.

2,328 words () | 7 sources | MLA | 2008 United States

Paper Summary:

The paper introduces "Jana's Best" as a sole proprietorship business operating in the food industry as a start up, with it's main product being a fresh, organic, tomato based salsa. The paper presents a marketing plan for the salsa and notes that "Jana's Best" plans to initially focus on farmers markets which will be based in middle to upper middle class developments. The paper describes the marketing environment for the product, its target market, as well as marketing objectives, strategies and implementation.

Outline:
Executive Summary
Environmental Analysis
The Marketing Environment
Target Market
Current Marketing Objectives and Performance
Swot AnalysisMatching Strengths to Opportunities/Converting Weaknesses and Threats
Marketing Objectives
Marketing Strategies
Target Market(s)
Marketing Mix
Marketing Implementation
Marketing Organization
Activities, Responsibilities, and Timetables for Completion
Evaluation and Control
Performance Standards and Financial Controls
Monitoring Procedures
Summary

From the Paper:

"Jana's Best will have to ensure that there is top notch marketing to compete with the other products offered. The main concerns are production times and storage of the product. Production could prove to be difficult because the kitchen space is rented through a co-op. If scheduling is timed well with other co-op members there will be no production issues. Other challenges are if the product will fit the consumer's diet. Some consumer's only choose to eat organic products. Marketing will promote the use of organic produce in the final product. This will help market to health conscious consumers as well. "

Sample of Sources Used:

Colorado Farmers' Market Association http://www.coloradofarmers.org/
"A Taste of Colorado" http://www.atasteofcolorado.com/
"Fresh Salsa Market Potential" http://www.agecon.uga.edu/~caed/SalsaIndustry.pdf
"The 2007-2012 Outlook for Canned Salsa in the United States" http://www.researchandmarkets.com/reports/494001/the_2007_2012_outlook_for_canned_salsa_in.htm
'Compound Cilantro found in salsa kills harmful Salmonella bacteria" http://www.news-medical.net/?id=1828