Investing in Japan

Paper Summary:

The paper provides a cultural analysis, economic analysis, market audit and competitive market analysis for a snack and quick-food company's entry into the Japanese market. The paper also conducts a SWOT analysis of the company and presents a preliminary marketing plan. The paper concludes with the advice that moving slowly and carefully is the best way to ensure a good outcome for a new product.

Outline:
Introduction
Cultural Analysis
Economic Analysis
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Summary

From the Paper:

"In the last several years, Japan has emerged as one of the largest and fastest growing economies in the world (Cateora & Graham, 2002). Japan is turning its challenges into strong opportunities for foreign companies to invest in its country. Investing in Japan can provide a very positive contribution to a snack and quick-food product company, and therefore this investment opportunity should be explored. However, before this is done, the company must understand what the food industry in Japan is currently like."

Sample of Sources Used:

• Cateora, P.R., & Graham, J.L., (2002) International Marketing 11th Ed. Mc Graw-Hill
• Coughlan et al. (2001). Predicting affective responses to unexpected outcomes. Organizational Behavior and Human Decision Processes, 85(2), 211-225.
• McCarthy, K., Perreault J., & Saphiro, M. 2002. Basic marketing: a global-managerial approach. McGraw-Hill.
• Pride & Ferrell, (2003). Marketing. Houghton Mifflin
• Rolnicki, Kenneth. (1998). Managing channels of distribution. AMACOM: New York.

More papers on Investing in Japan:

• Essay # 52506 : "Investing in Japan"
• Research Paper # 101835 : "Foreign Investment in Japan"
• Case Study # 121176 : "Merrill Lynch in Japan"

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