Infotech's Export Business Plan

Paper Summary:

This paper describes Infotech's successfully marketed product, the game BrainTrain, and the company's plan to expand its market to Canada and other countries. The writer explains that Infotech has already prepared a Canadian version of the game, due to high demand, and that French and English language versions of the online game are available. The writer lists the many advantages of the Canadian market, and Infotech's plan for promoting the product there.

Outline
Introduction
Description of Product
Characteristics of Target Market
Market Screening
Basic Need Potential
Exchange Rate Trends
Import Restrictions
Price Controls
Government and Public Attitudes to US Products
Size, Number and Financial Strength of Competitors
Sociocultural Forces
Attitudes and Beliefs
Languages
Education
Export Marketing Strategies
Conclusion

From the Paper:

"Infotech, BrainTrain is a hand held memory recall game that encompasses two game formats. The game can be used by all ages, as the simpler games in the system require no reading skills and rely on shape, color, size and image memory games, similar to variations on the popular card game memory, with the addition of dimension puzzles. The second aspect of the game system is a current event memory game, which can be updated utilizing any internet connected computer with BrainTrain software and a USP cord, which users use to log on to the BrainTrain website and upload current question data. Questions range from simple to complex and the game is a basic trivia game that includes pertinent pop culture as well as name recognition and event data specific to national and international events, from the last 20 years."

Sample of Sources Used:

• Ball, D. McCulloch, W.H. Geringer, M. Frantz, P.L. Minor, M. S. (2005) International Business: The Challenge of Global Competition. New York: McGraw Hill.
• CIA World Factbook"Canada" Retrieved January 29, 2008 from: http://www.umsl.edu/services/govdocs/wofact2005/geos/ca.html
• Fahey, J. A., & De Los Santos, G. (2002). Memory Improvement and Research Related to the Science of Memory. Education, 123(2), 380.
• Tulving, E. (2002). Episodic Memory: From Mind to Brain. XVI.

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