This paper evaluates whether HydroCan's StaGreen technology should be marketed in the consumer or commercial market.
Written in 2008; 1,401 words; 1 sources; MLA; $ 46.95
Paper Summary:
The paper examines the strengths and weaknesses of both the consumer and commercial market in terms of HydroCan's market entry for its StaGreen technology. The paper provides a SWOT analysis and discusses the marketing strategies of pricing, promotion, place and product. The paper concludes with a recommended implementation plan to start recruiting sales representatives to promote the product to the relevant course owners in the commercial market. Appendices of figures and tables are included.
Outline:
Introduction: Statement of Problem
Market Audit
SWOT Analysis
Market Strategies - Consumer/Commercial Market
Implementation Plan
From the Paper:
"StaGreen is a chemical fertilizer with the added advantage of being able to retain moisture longer on the roots of the common types of grass used for lawns, which lowers the need for manual watering up to forty percent (40%). HydroCan is in the process of obtaining the patent for this technology and as such can use this advantage when analyzing the market. The market does not have a product like StaGreen; however there are close substitutes in the form of fertilizers in both markets. For the consumer market current prices are based on relative market share and strength, with market leaders having higher prices. The commercial market features each competitor having and maintaining their respective market share within their respective price ranges."
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