HydroCan's Market Entry

Marketing Plan # 101681

Business > Business Plans
Business > Companies
Business > Marketing

This paper evaluates whether HydroCan's StaGreen technology should be marketed in the consumer or commercial market.

1,401 words () | 1 source | MLA | 2008 United States

Paper Summary:

The paper examines the strengths and weaknesses of both the consumer and commercial market in terms of HydroCan's market entry for its StaGreen technology. The paper provides a SWOT analysis and discusses the marketing strategies of pricing, promotion, place and product. The paper concludes with a recommended implementation plan to start recruiting sales representatives to promote the product to the relevant course owners in the commercial market. Appendices of figures and tables are included.

Outline:
Introduction: Statement of Problem
Market Audit
SWOT Analysis
Market Strategies - Consumer/Commercial Market
Implementation Plan

From the Paper:

"StaGreen is a chemical fertilizer with the added advantage of being able to retain moisture longer on the roots of the common types of grass used for lawns, which lowers the need for manual watering up to forty percent (40%). HydroCan is in the process of obtaining the patent for this technology and as such can use this advantage when analyzing the market. The market does not have a product like StaGreen; however there are close substitutes in the form of fertilizers in both markets. For the consumer market current prices are based on relative market share and strength, with market leaders having higher prices. The commercial market features each competitor having and maintaining their respective market share within their respective price ranges."

Sample of Sources Used:

Hale, Anne. "Greener Pastures: The Launch of StaGreen by HydroCan". Case Thirteen: Faculty of Business, University of Victoria Class Discussion Series. British Columbia: Anne Hale, 1995.