Hotel Marketing Strategies

Paper Summary:

This paper discusses the Copacabana Palace hotel in Brazil and its marketing strategies. The paper first relates that the Copacabana Palace is the largest and most luxurious hotel in Rio de Janeiro, Brazil. The paper then discusses how the hotel should identify their target market, how they can add more value to their promotional campaigns and how they can identify customers' expectations and desires. The paper notes the successful location of the Copacabana Palace and looks at how they can measure the level of customer satisfaction.

Outline:
Executive Summary
Target Market
Customer Information
Tourist Expectations
Linkage of Products and Services to the Hotel's Location
Satisfaction Methodologies
Conclusions

From the Paper:

"Tourism has always been an extremely popular industry, generating billion dollars in revenues each year. Depending on the land's resources and the authorities' ability to properly manage them, countries have the possibility of reaching national growth and development through touristy activities. A most relevant example of a country who has managed to become a great touristy attraction is Brazil. However there are still important issues that need to be addressed, such as uneven distribution of wealth and still increased poverty rate, the country is developing with the support of its touristy industry."

Sample of Sources Used:

• 2007, Introduction for Copacabana Palace, Rio de Janeiro, Yahoo Travel, http://travel.yahoo.com/p-hotel-346965-action-describe-copacabana_palace_hotel-i, last accessed on November 2, 2007
• 2004, Targeting Your Market, Virtual Advisor, http://va-interactive.com/inbusiness/editorial/sales/ibt/target_market.html, last accessed on November 2, 2007
• July 2007, Copacabana Palace Hotel, Rio de Janeiro, Bisca International Investments, http://www.yeego.com/brazil/riodejaneiro/hotel7759.html, last accessed on November 2, 2007
• Matthews, K.E., September 2007, How to Find Out What Your Customers Want, and What Your Competitors Are Up to!, Kendall Matthews Wordpress, http://kendallmatthews.wordpress.com/2007/09/25/how-to-find-out-what-your-customers-want-and-what-your-competitors-are-up-to/, last accessed on November 2, 2007
• Fripp, P., 2007, Customer Retention and Loyalty: Find Out What Your Customers Want Before Your Competitors Do, Patricia Fripp, CSP, CPAE - A Speaker for all Reasons, http://www.fripp.com/art.findout.html, last accessed on November 2, 3007

More papers on Hotel Marketing Strategies:

• Research Paper # 89421 : "Hotel Marketing"
• Essay # 91109 : "Royal York Hotel"
• Marketing Plan # 142860 : "Memorandum: Holiday Marketing Plan"

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