This paper presents a marketing audit approach for the home health care industry.
Written in 2007; 1,225 words; 3 sources; APA; $ 41.95
Paper Summary:
This marketing audit was undertaken in an effort to determine how referrals from physicians, skilled nursing facilities and hospitals play a critical role in the profitability of a home health agency. In order to reach viable and accurate conclusions about the topic, statistics and relevant research on the topic are studied and recommendations are presented in an easy to understand format. The paper discusses how the research conducted in combination with a SWOT and marketing analysis will enable the Home Health Care Partners company to develop a targeted marketing plan for execution.
Table of Contents:
Executive Summary
Overview of the Home Health Care Industry
Methodology
Final Marketing Plan
Time Frame for the Study
Limitations of the Study
Conclusions
Recommendations
From the Paper:
"To say the least, there is a great deal of potential within the Home Health Care industry; by the year 2020, there will be approximately 100 million Americans over the age of 50 who will be potential patients of local community home health care providers. Of this 50+-population base, 39% will be elderly, 27% will be wound care patients, 18% will be incontinent and 12% will be urological patients. There is also every indication that these people will seek home care- American patients today are directed to leave the hospital, and nursing homes "quicker and sicker" due to managed care. Many of these patients are sent home to recuperate with the support of a home health care provider (Evan, 2005). Another key consideration in the potential of this industry is the fact that many more people are living well past the age of 100, and the great majority of these people will be potential home health patients (Brown, 1998)."
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