Global E-Commerce Challenges Due to Internet Availability

Paper Summary:

This paper examines the increase in international household penetration of the Internet. Nearly all companies are able to have a global presence with the addition of a single website and therefore drastically improve their overall performance and profit margins. Different countries are analyzed to ascertain the percentage of domestic Internet access.

In the Average Household
Different Levels of Household Penetration by the World Wide Web
Reasons for Variations of Household Penetration
Implications on International Marketing

From the Paper:

"There can be no question that technological advance in countries around the world has dramatically influenced global marketing concepts for many companies. As smaller developing nations begin to access the World Wide Web and as household penetration of the Internet increases across the world, nearly all companies are able to have a global presence with the addition of a single website. By targeting these developing countries though proper global marketing strategies, companies with an international presence can drastically improve their overall performance and profit margins."

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