Geriatric Telemedicine in Hong Kong

Paper Summary:

This paper discusses the function of a geriatric specialist telemedicine clinic that will provide for the primary needs of elderly healthcare consumers in Hong Kong. The paper explores the strengths, weaknesses, opportunities and threats of the envisioned clinic and outlines the objectives of the marketing plan and the strategy to be used. A marketing plan and a financial forecast are also included.

Outline:
Executive Summary
Situational Analysis
Opportunities/Issue Analysis/SWOT Analysis
Objectives
Strategy
Action Program
Financial Forecast
Controls

From the Paper:

"One of the most interesting and economically successful places in the world today is the "Special Autonomous Region" of Hong Kong. Indeed, the region is "special" for a number of reasons, particularly its ability to navigate between the laws of its parent nation in mainland China while continuing many of the traditions inherited by virtue of its British legacy. One of the fortunate consequences of the region's unique history has been the development of a healthcare system that is equal or superior to virtually any country in the world today, but some problems with accessibility and affordability remain firmly in place for a significant percentage of the region's elderly citizenry as well. In this environment, identifying opportunities for improving the overall quality of healthcare services for the elderly in Hong Kong is not only a legitimate social concern, but also represents an opportunity for new providers of healthcare services that can do so in innovative ways."

Sample of Sources Used:

• Barnes, J. K. (2006). Telemedicine: A conflict of laws problem waiting to happen. Houston Journal of International Law, 28(2), 491.
• Cravens, D. W. (2000). Strategic marketing, 6th ed. New York: Irwin McGraw-Hill.
• Eger, J. M. (2006, March-April). Building creative communities. The Futurist, 40(2), 18-20.
• Gauld, R. (2005). Comparative health policy in the Asia-Pacific. Maidenhead, England: Open University Press.
• Hong Kong. (2008). U.S. government: CIA world factbook. [Online]. Available: https://www. cia.gov/library/publications/the-world-factbook/geos/hk.html.

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