Gate Safe

Paper Summary:

Misplaced luggage is a significant problem in the airline industry. While there are companies in the industry providing a misplaced luggage delivery service, this paper shows that there exists an opportunity for Gate Safe to enter the market because these companies do not have the professionalism airlines require. The paper looks at the current marketing situation of the company, performs a SWOT analysis and then suggests action programs to assist the company in its future marketing campaigns. The paper includes tables.

From the Paper:

"The total number of consumers arriving at LAX is predicted to be about 30 million. This is based on 2000 and 2001 figures, both with total arrivals of just over 30 million (LAWA). The figure for lost luggage on airlines is around four per 1000 passengers. Based on this, the total number of lost luggage items at LAX can be expected to be about 120,000 per year. For the first year, Gate Safe is not expected to manage luggage delivery for all airlines. The prediction is that it will gain accounts that cover 10 percent of passengers. This means Gate Safe will deliver 12,000 luggage items in the first year."

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