The paper is a marketing plan for Fresenius Medical Care, a company specializing in the manufacture of dialysis equipment and the operation of dialysis facilities.
Written in 2009; 1,270 words; 5 sources; APA; $ 43.95
Paper Summary:
Fresenius Medical Care is a German company based in Frankfurt that specializes in kidney services. The company runs some 2200 dialysis clinics worldwide, with over 70% of those being in North America. They also manufacture dialysis and other kidney treatment equipment, and market this to some of their competitors. The paper is a marketing plan that examines the company in detail and attempts to suggest avenues for expansion whilst discussing potential advantages and disadvantages faced by the company.
Outline:
Introduction
SWOT
Conclusion
From the Paper:
"There are several opportunities for Fresenius. The first is to continue to expand their markets. The company is relatively new, and their operations are highly concentrated in the United States (almost 70% of clinics, for example). This leaves a large segment of the global market yet to be developed. Increased privatization in Canada, for example, will provide greater opportunities in that market. Emerging markets such as Thailand and India are becoming medical destinations for Western travelers, but also have rapidly increasing middle classes, as does China.
"Another opportunity is the development of new technologies. The industry is subject to rapid technological changes, and this allows for any firm to win market share through technological superiority. Fresenius has a history of technological leadership and with their size has the ability to finance new technology development to a degree that few of their competitors can match."
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