Discusses the marketing plan for agricultural & construction machinery by Ben-Cov Distributors. Examines products, demographic & socioeconomic data, prices & terms, resources, distribution & promotion.
Written in 1987; 1,350 words; 2 sources; $ 47.95
From the Paper:
" It is the purpose of this research to develop a marketing plan for the export of agricultural and construction equipment to Nigeria. The marketing plan is presented in six separate discussions, as follows: (1) product; (2) market; (3) export price and terms; (4) resource requirements; (5) channels of distribution; and (6) promotion.
The company to which this marketing plan is applicable is Ben-Cov Distributors. The company exports heavy equipment manufactured by others from the United States to foreign markets. Nigeria represents a new market for the company.
THE PRODUCT
Ben-Cov is an international distributor for Caterpillar Tractor products in the agricultural and construction equipment product group."
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