A marketing program for the expansion of a restaurant business.
Written in 2009; 817 words; 3 sources; APA; $ 29.95
Paper Summary:
The paper considers the three elements of public relations, pre-promotion, and advertising involved in the expansion of a restaurant business. The paper notes the costs involved but relates that by targeting key influencers, sufficient business should be generated to ensure a successful launch.
From the Paper:
"Expanding a restaurant business requires a multifaceted marketing program. Three elements should be considered - public relations, pre-promotion and advertising. The objectives will be to generate interest in the new location(s). The idea of expanding the existing business rather than starting a new venture is to capitalize on the existing business' strengths. Internal strengths can be capitalized upon regardless of the name of the venture, so the key strength being capitalized upon by expansion is the brand identity. It is therefore crucial that this is woven throughout the expansion strategy."
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