An examination of Dole Fruit's winter marketing campaign.
Written in 2006; 1,641 words; 5 sources; APA; $ 53.95
Paper Summary:
This paper examines the Dole Fruit ad campaign set to target a group of consumers whose lives are busy and whose lifestyles do not allow them to make the wisest nutritional choices possible. The paper explains that Dole wants to encourage their consumers to trust and take advantage of the added nutritional values that the Dole products have and the affordability they offer.The writer explains the SWOT analysis and discusses the company's objective (as set in the SWOT analysis) - to remind the consumer that Dole offers a superior product at a very competitive price. The writer also discusses the costs involved in the marketing plan and explains that the budget must be approved before final approval of the campaign can be made.
Outline:
Objectives
SWOT
Target Market
Campaign Message
Tracking, Feedback and Control
Effective Feed Back Mechanism
Campaign Distribution
Feedback Mechanism
Costs
From the Paper:
"The advertising campaign should be set for the winter months starting in November and set to run approximately 3 to 4 months. Also the target groups of this campaign are those who wish to maintain the nutritional benefits and benefit from cost savings. They are concerned with trying to maintain healthy diets and offer this same to their families (i.e. children, spouses, parents, and friends)."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Dole Fruit - Winter Advertising Campaign", Essays on "Dole Fruit - Winter Advertising Campaign", Research papers on "Dole Fruit - Winter Advertising Campaign", Student papers on "Dole Fruit - Winter Advertising Campaign", Book reports on "Dole Fruit - Winter Advertising Campaign", Dissertation on "Dole Fruit - Winter Advertising Campaign", Thesis on "Dole Fruit - Winter Advertising Campaign", Summary of paper on "Dole Fruit - Winter Advertising Campaign", Articles written on "Dole Fruit - Winter Advertising Campaign".
Look for more research papers, essays and book reports on