DigitalBook.it Company

Paper Summary:

This paper explains that DigitalBook.it Company specializes in selling photos and prints online at www.digitalbook.it. The paper then goes on to discuss the marketing strategy, which the company plans to employ in order to function efficiently and to obtain as many opportunities for business development as possible. In addition, the paper describes the current situation and trends in online photo sales, key issues in this industry, and company resources available. Furthermore, the paper discusses the market research techniques employed by DigitalBook.it in order to verify the chances of success for business before starting. Marketing segmentation strategies and pricing consideration are also described. The paper concludes with a contingency plan in case the business does not continue to grow.

Table of Contents:
Executive Summary
Company Description
The Strategic Focus and Plan
A Detailed Description of the Product
Current Situations and Trends
Key Issues
Company Resources Available for Use
Marketing Research Concept Applied
Market Segmentation Strategies
The Application of the Marketing Mix
Product
Price
Positioning
Promotion
Communication Strategies
Media Selection
Pricing Considerations
Expected Results
Product Life Cycle
Controls
Contingency Plan

From the Paper:

"The company benefits from several opportunities which, if properly taken, can lead to the development of business and to the increase of profits for the company. One of the main opportunities is represented by the collaboration with the major publishing houses which exist in Italy. This would allow the company to sell its products on a regular basis and for bigger prices. In addition, the frequent publication of its products in numerous papers and magazines would increase its popularity and accordingly, its profits."

Sample of Sources Used:

• DigitalBook, Retrieved July 20, 2007from web site : www.digitalbook.it
• Marketing Mix, Retrieved, July 18, 2007 from web site http://www.netmba.com/marketing/mix
• Marketing Mix, Retrieved July 17, 2007 from web site http://en.wikipedia.org/wiki/Marketing_mix
• Pricing Strategy, Retrieved July 17, 2007, from web site http://www.netmba.com/marketing/pricing
• Pricing Strategies, Retrieved July 18, 2007 from web site http://www.marketingteacher.com/Lessons/lesson_pricing.htm

APA Citation:

MLA Citation: