Customized Vintage Purses

Paper Summary:

This paper describes the product, Personalized Vintage Purses, which use the influences of graffiti, hip hop, punk, pop culture, and retro style to provide customers with wearable art. The author points out the three major marketing problem for this product as being pricing, promotions and locating a place of sale. The paper states that this marketing plan will reflect the desires the target market, guarantee profitability and provide a sustainable competitive advantage.

From the Paper:

"Given that marketing is the craft of linking the producers of a product with customers, I know that the creative art of Personalized Vintage Purses will prove to be a success. This blockbuster product will be individual one of a kind and custom-made purses and bags designed to complement a woman's specific wardrobe style and taste. These expressive purses will use the influences of ..."

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