Bookmark and Share This is AcaDemon.com

Home Sellers Area Buy Term paper FAQs Custom Term Papers Contact Us AcaDemon.com AcaDemon UK AcaDemon Australia AcaDemon Canada AcaDemon France AcaDemon Germany AcaDemon Spain
Tags
customer, internet, management, marketing, plan, project, service, support, technical, website
Currency
Advanced
Marketing Plan # 107095 :: Customer Service Website
A customer service website marketing plan.
Written in 2008; 6,303 words; 6 sources; MLA; $ 147.95
Paper Summary:
This paper details a marketing plan to provide a framework for migrating customers from personal service to web-based self-service to both reduce costs while increasing the level of responsiveness and generating higher levels of loyalty from customers. It looks at how web-based self-service has proven to be a viable alternative versus large-scale expansion of call centers, freeing up technical support and services personnel to work on more complex customer problems. It also examines how providing customers with multiple avenues to gain support over the Internet through a web-based self-service site on a 24/7 basis, regardless of their location globally, has major competitive advantages long-term.

Outline:
Executive Summary
Overall Business Objectives
Specific Marketing Objectives
Business Situation/SWOT Analysis
Marketing Problems and Opportunities
Identification of Target Market/Market Segments
Marketing Action Plans
Integrated Marketing Communications
Testing Plans
Evaluation Techniques
Implementation Timetable
From the Paper:
"Project management of the web-based self-service initiative relies on a cross-functional team that will work through the entire New Product Development and Introduction (NPDI) process. This process includes defining the initial functional specifications of the website, then fine-tuning them through a series of meeting with Customer Advisory Councils with a representative set of customers. As part of the resource availability and allocation of personnel internally, there needs to be specific efforts made to create these advisory councils who will act as the Voice of the Customer (VoC) inputs into the website process. It is essential that each functional area of the organization also be included in this cross-functional team, and that they have the opportunity to learn through VoC programs what can be best done to meet customers' unmet needs. "

More papers on "Customer Service Website"

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.

*Look for more research papers, essays and book reports on Customer Service Website

If you can't find your topic here, try another search

or try our affordable, unique custom paper alternative

Custom Research Services include:

  • Papers written from scratch, according to your specifications.
    Every paper is UNIQUE - Guaranteed
  • Professional, top-notch writers
  • All topics covered
  • Any deadline
  • Your satisfaction guaranteed

Place a Custom Research order now

Find out more about Custom Research



This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Customer Service Website", Essays on "Customer Service Website", Research papers on "Customer Service Website", Student papers on "Customer Service Website", Book reports on "Customer Service Website", Dissertation on "Customer Service Website", Thesis on "Customer Service Website", Summary of paper on "Customer Service Website", Articles written on "Customer Service Website".

Shopping Cart
 Total :
$ 0.00
Special Offer
Buy one paper and get
40% off the 2nd paper*
 
*The least expensive paper