Citrus Product Launch

Paper Summary:

The paper outlines the plan for the O-Citrus laptop PC product introduction. The paper examines the proposed marketing and promotional strategies as well as its distribution, competitive position and service and support strategies.

Outline:
Executive Summary
Market Segmentation Strategy
Defining the O-Citrus Core Competency and Unique Value Proposition
Supply Chain Planning and Management
Promotional Strategies
Competitive Differentiation Factors
Distribution and Multi-Channel Management Strategy
Support and Services Strategies

From the Paper:

"Defining the most critical aspects of the O-Citrus laptop PC product introduction and continued marketing, distribution, competitive position, service and support is the intent of this plan. The unique value proposition of the O-Citrus laptop is its highly modular motherboard and components architecture, which makes build-to-order strategies highly profitable and quickly accomplished, while also significantly reducing enterprise customers'' time to service and support the system. One of the systems' key differentiators is its low Mean Time to Repair (MTTR) and due to the modular architecture, Mean Time between Failures (MTBF), which combine drive down Total Cost of Ownership (TCO) for enterprise accounts."

Sample of Sources Used:

• AMR Research (2005) - The Handbook of Becoming Demand Driven. AMR Research Report October 6, 2006 . Accessed with permission from the publisher. Lora Cecere, Roddy Martin, Debra Hofman.
• AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on May 4, 2008 from: http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf
• Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on May 1, 2008: http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf
• Columbus (2001) - Defining Your Direction In Guided Selling. AMR Research Report. October, 2001. Retrieved from the Internet on May 3, 2008: http://www.lwcresearch.com/filesfordownloads/DefiningYourDirectioninGuidedSellin.pdf
• Columbus (2002) - The Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retrieved from the Internet on May 5, 2008: http://lwcresearch.com/filesfordownloads/SellSideECommerceMarketIsAllAboutIntegration.pdf

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APA Citation:

MLA Citation: