A business strategy for the launch of the Citrus company's laptop PC.
Written in 2009; 2,062 words; 7 sources; APA; $ 65.95
Paper Summary:
The paper outlines the plan for the O-Citrus laptop PC product introduction. The paper examines the proposed marketing and promotional strategies as well as its distribution, competitive position and service and support strategies.
Outline:
Executive Summary
Market Segmentation Strategy
Defining the O-Citrus Core Competency and Unique Value Proposition
Supply Chain Planning and Management
Promotional Strategies
Competitive Differentiation Factors
Distribution and Multi-Channel Management Strategy
Support and Services Strategies
From the Paper:
"Defining the most critical aspects of the O-Citrus laptop PC product introduction and continued marketing, distribution, competitive position, service and support is the intent of this plan. The unique value proposition of the O-Citrus laptop is its highly modular motherboard and components architecture, which makes build-to-order strategies highly profitable and quickly accomplished, while also significantly reducing enterprise customers'' time to service and support the system. One of the systems' key differentiators is its low Mean Time to Repair (MTTR) and due to the modular architecture, Mean Time between Failures (MTBF), which combine drive down Total Cost of Ownership (TCO) for enterprise accounts."
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